PHONAK AND HEAR THE WORLD WINS INTERNATIONAL STEVIE AWARD IN SIXTH ANNUAL INTERNATIONAL BUSINESS AWARDSSM
We have won the International Stevie Award for Communications Team of the Year for the work on Hear the World. To bring the topic of hearing loss to the forefront, Hear the World enlisted the help of celebrity photographer and musician Bryan Adams, to create a one-of-a-kind photography exhibition, along with an interactive website, local educational events around Better Hearing and Speech month, a media campaign for free hearing screenings and a HEAR THE WORLD magazine – reaching more than 600 million people across the globe.
由于在聆听世界市场活动中的突出表现， 我们荣幸地获得国际Stevie大奖“年度通讯团队”的荣誉称号。为了引起社会公众对听力损失问题的重视,聆听世界活动得到了著名摄影师及音乐家Bryan Adams布莱恩·亚当斯的帮助，我们共同举办了一场关于听力的主题摄影展。同时，通过一个互通式网站，我们在当地还举办了一场主题为“更好听力，更好语言”的教育宣传月活动，这场提供免费听力筛查和索取聆听世界杂志的媒体活动，吸引了全球范围内超过6亿人的参与。
“The Hear the World initiative has been made possible through the work of teams all around the world who are dedicated to raising awareness about the importance of hearing,” said Vanessa Erhard Blattmann, Director Corporate Marketing and responsible for Hear the World at Phonak “We are very proud to be the recipients of this very prestigious award that speaks to both the hard work of the global Phonak team and our continued commitment to making a difference in the lives of those living with hearing loss.”
“呼吁社会各界加强对听力问题的重视，是聆听世界活动设立之初的宗旨，在全球所有工作人员的努力下，这个目标已经开始成为可能。”峰力聆听世界品牌市场总监Vanessa Erhard Blattmann在接受采访时表示，“我们非常自豪的成为这项殊荣的获得者，这个奖项既是对我们全球峰力团队的高度肯定，同时也激励我们更加努力地为所有的听损人士创造一个又一个生命奇迹。”
Phonak and Hear the World were also named finalists in two related categories: Communications Campaign of the Year in Europe and Corporate Social Responsibility Program of the Year in Europe.
Nicknamed the Stevie? for the Greek word “crowned,” the International Business Awards are the only global, all-encompassing business awards program honoring great performances in business. International Stevie Award winners were selected from more than 1,700 entries received from organizations and individuals in more than 30 countries.
Thank you everyone who works together with us to make Hear the World a success! We look forward to creating even more awareness around the topic of hearing and hearing loss!